Beginner’s Guide To SEO

Lately I’ve been working on SEO or Search Engine Optimization. Diving into the whole SEO universe has been an interesting experience! Let’s get stuck into the Beginner’s Guide to SEO.

Table of Contents


Breaking it down, it’s really about making your site a magnet for search engines like Google.

But it’s not about pulling in just anyone – it’s about getting the right eyes on your page, the kind that are really into what you’re putting out.


Let’s Begin …

Starting off, it’s all about getting knowledgeable with how search engines tick.

They’re all about serving up the top-shelf stuff when someone’s on the hunt for info in your alley.

To rank well, your site’s gotta hit all the right points – stellar content, slick site structure, the works.

Heard of Google Search Console? That’s one of your analytical tools to seeing how your site’s doing, catching any gremlins messing with your efforts, and getting the lowdown on your search traffic.


Now, onto keywords – they’re pretty much your north star.

They make sure your content and your audience find each other in the vast sea of the internet.

Imagine this – you’re big on orchids and writing blogs to share the love. Terms like “orchid care” or “best orchids for beginners” are your bread and butter.

But it’s not about just tossing keywords around like confetti; it’s about striking that sweet spot between what you’re saying and what your audience is hunting for. There’s this thing called Search Intent – what is it that your audience is looking for? Hit those points and you’ve struck gold. Because they will stay and keep reading. Google likes that. A LOT.

You can use tools like ahrefs (pricey), Mangools (more affordable) and Keywords Everywhere (cheapest but won’t give you targeted data) to help you find the right keywords.


Backlinks? They’re like five-star endorsements from the rest of the web, telling search engines your content’s the real deal.

It’s not just about the numbers, though. Quality trumps quantity.

You want backlinks from the cool kids on the block, sites that have their SEO game on point.

Keep an eye on where these backlinks are coming from with tools like Google Search Console, and you’re on your way to giving your site’s authority a hefty boost.

Domain Authority

Domain Authority (DA) might sound like jargon, but it’s pretty straight-up. It’s like a scoreboard for your site’s clout, hinting at how well you’ll rank in the search results.

Think of it as the SEO equivalent of a GPA – higher’s usually better.

Boosting your DA’s a marathon, not a sprint. It’s about churning out top-notch content, making your site a pleasure to navigate, and getting nods from other reputable sites.

In the grand scheme of things, variety’s just as key online as it is off.

Referring domains are like the diverse crowd you mingle with, each link back to your site a nod to your authority.

But it’s the high-quality ones that really count, giving your site that extra bit of sparkle in Google’s eyes.


Blogs are your unsung heroes here. They’re your platform to showcase what you know, keeping your site fresh and engaging.

They’re not just there for a good read; they help search engines see you as relevant and on-point. Plus, they’re backlink magnets, drawing in more traffic and giving your SEO a leg up.


Canonicals – they’re your way of avoiding any mix-ups with content that’s either too similar or an outright clone. They tell search engines which version of your content’s the lead, making sure your SEO efforts aren’t diluted across duplicates.

Google Search Console

Then there’s the Google Search Console, pretty much the command center for your SEO endeavors. It lets you in on how you’re doing in Google’s eyes, highlights any bumps in the road, and helps keep your site in tip-top shape for crawling and indexing.

And let’s not forget about decoding search intent. It’s about getting why someone’s typing what they’re typing into Google and making sure your content hits the mark. It’s taking those well-researched keywords and making sure the content that wraps around them actually answers the silent questions behind those searches.

SEO website growth


So, yeah, that’s the scoop on what I’m learning in the SEO trenches. It’s a mix of getting the right keywords, scoring those quality backlinks, keeping your site’s content and structure on point, and making sure you’re speaking your audience’s language. All in a day’s work, right?

I hope you’ve found this helpful. If you have any questions you can reach me at The Honest Tech Company.

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